P ariplay, aggregator and content provider behind the Fusion aggregation platform and the Ignite Studio development program, announced on Tuesday its partnership with Swedish-based casino and betting supplier, Spiffbet. The deal will see Pariplay take on Spiffbet Casino as its latest addition to the Ignite development program, allowing the European provider to leverage Pariplay’s extensive resources to develop new slot content. Spiffbet was founded in Sweden in 2011 by developing sports betting products and solutions. The company refocused in 2019 by starting development of casino games, focusing its game production on offering a broad range game types to suit a wide variety of customers. With the aim of improving and broadening the customer base, Spiffbet has sought the support of Pariplay’s tools and resources. In addition to leveraging Pariplay’s distribution capabilities, Spiffbet Casino will take advantage of the company’s technology, certification, and market adaptation of games through the Ignite development program. This will enable Spiffbet Casino to boost the production of its portfolio of slots and table games, providing its players with a higher level of entertainment than ever before. Also by joining the Ignite development program, Goliath, Spiffbet’s subsidiary, operating three white label casinos with Apsire Global – GoliathCasino.com, BellisCasino.dk and BellisCasino.com will expand further the partnership with Aspire, by offering their unique game content to more players and markets. The Pariplay Ignite development program launched in 2016 with its first customer Skillzzgaming, which was soon followed by other independent game studios in need of the unique service offering, including most recently Playlogics and Jade Rabbit Studio. Through the combination of its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as a premier choice for game providers like Spiffbet, who are looking to take their offering to the next level. "We are very pleased to be joining forces with Pariplay through their Ignite development program, which we consider an excellent fit with our own approach to game production. We are impressed with how Ignite has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering," said Henrik Svensson, CEO at Spiffbet. "We’re extremely happy to onboard Spiffbet as we continue to expand our development program. Seeing them choose Pariplay’s Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry who are looking to leverage its technical strength, large-scale distribution and fully regulated market footprint," said Christine Lewis, CCO & MD Malta at Pariplay. .
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